Hydrating & Blurring Facial Primer - Watermelon Extract

The W7 brand, founded in 2002 in London, England, was created with the aim of providing everyone with access to high-quality and on-trend colour cosmetics at affordable prices. Promoting the cruelty-free tagline "Who Will You Be Today?", the brand encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all, catering to beginners, teens, adults, and makeup enthusiasts alike.

The brand's Best Sellers include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette. All W7 products are 100% cruelty-free, with no animal testing involved.

The Mighty Mattes Eyeshadow Palette offers high-quality, highly pigmented eyeshadows, perfect for creating a variety of looks. The Banana Dreams Loose Face Powder is suitable for all skin tones, providing a yellow setting powder. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser, effectively removing impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas, ideal for transitioning base shades, setting foundation, concealer, and other liquid makeup.

All the W7 products are easy to use, with the cruelty-free commitment a consistent feature across the range. The brand's Pore Minimizing Primer glides over the skin, minimizing pores, blemishes, and imperfections, creating an even-looking, smooth skin surface for makeup. The primer also contains natural fruit extract to provide pink undertones that easily blend for a light, naturally beautiful complexion, making makeup application, longevity, and appearance more effortless.

Designed in London by professional makeup artists, W7 Cosmetics are safe for sensitive skin and suitable for women and teens of all ages who appreciate high-quality cosmetics. The brand's commitment to cruelty-free practices ensures that none of their products are tested on animals, making W7 a responsible and ethical choice for conscious consumers.

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